Anzu: Programmatic In-Game PC & Console Ad Monetization That Respects Gamers

Blend ads directly into PC and console gameplay to enhance game realism and transform in-game objects into valuable advertising collateral while preserving the gamer experience and leaving the UX untouched. Anzu provides developers with access to tier 1 demand-side partners and holds strategic partnerships with WPP, Sony, HTC and NBCUniversal.

Please note that your game must be live and be a suitable environment for in-game ads to work with Anzu. This is necessary to ensure we can deliver on our promise of providing you with a consistent and reliable revenue stream.

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Here's why Anzu is the preferred platform for game developers worldwide:

🔑 Core highly-optimized SDK

• Lightweight in size and performance with low impact on final build size, RAM, and CPU with no noticeable impact on game performance (FPS)
• Heavily tested and used by AAA game publishers
• Add realistic aspects to your gameplay with real ads

💸 Additional revenue

• Consistent and reliable revenue stream
• High fill rates from top-tier demand partners
• Compatible with other business and ad monetization models

💁‍♂️ Self-serve dashboard

• Full inventory management and advanced campaign controls
• Content filtering, including ad category, campaign, advertiser blocking
• Campaign optimization, real-time analytics, and reporting
• Cutting-edge ad creative handling and ability to see all in-game creatives that were served

🕹 Format suite

• Use both banner and video ad formats, even in the same ad placement
• High fill rate of OpenRTB coupled with high CPMs of direct deals with name brands
• Features to help ads blend better in the game world
• Automatic optimization of ad creative formats
• Custom integration options are available

🔓 Fully compatible

• Available across PC, consoles, and VR
• Support for all major Unity LTS platform versions (5.4 and higher)
• The only licensed XBOX in-game advertising provider
• The first in-game ad solution to become unity-verified
• COPPA and GDPR compliant

✔️ Get started in 6 steps

1. Sign up - Create your account by filling in the online registration form
2. Authenticate - We review your game to ensure its compatible with our in-game ad solution
3. Integrate - Implement Anzu SDK with your project, and create placements (assets, materials, and best-of-breed examples are included) with a simple drag&drop tool
4. Sign off - Approve your implementation with our team, and we will make sure your setup follows best practices to optimize your revenue stream
5. Go live and monetize!
6. Optimize - Use Anzu’s Knowledge Base and user-friendly dashboard to track key metrics and optimize your ad placements to ensure you are getting the most out of them

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