Anzu: Programmatic In-Game Mobile Ad Monetization That Respects Gamers

Add another layer of ad monetization to your mobile games with non-intrusive ads that blend directly into the gameplay, enhancing the game realism and transforming in-game objects into valuable advertising collateral while preserving the gamer experience. The solution is fully compatible with any other 2D monetization method and other business models.

To work with Anzu, your mobile game must be live, have over 45K DAU, and be a suitable environment for blended in-game ads. This is necessary to ensure we can deliver on our promise of providing you with a consistent and reliable revenue stream and preserve the user experience.

For mobile games that do not meet the above requirements, we are working on a new service open to mobile titles no matter their development stage. To be the first to learn about this, fill out this short form.

If you’re a PC/Console developer, Click Here

Here's why Anzu is the preferred platform for game developers worldwide:

🔑 Core highly-optimized SDK

• Lightweight in size and performance with low impact on final build size, RAM, and CPU
• Heavily tested and used by hundreds of game publishers with 10-20% ARPDAU increase
• Anzu SDK has been fully verified by Unity’s Verified Solutions Partner team
• Steady revenue stream with high fill rates from top-tier demand partners

💁‍♂️ Self-serve dashboard

• Complete inventory management and advanced campaign controls
• Content filtering, including ad category, campaign, advertiser blocking
• Campaign optimization, real-time analytics, and reporting
• Cutting-edge ad creative handling and ability to see all in-game creatives served

🕹 Format suite

• Use both banner and video ad formats, even in the same ad placement
• High fill rate of OpenRTB coupled with high CPMs of direct deals with name brands
• Features to help ads blend better into the game world
• Automatic optimization of ad creative formats
• Custom integration options are available

🔓 Fully compatible

• Available across IOS and Android
• Support for all major Unity LTS platform versions (5.4 and higher)
• Compatible with other business and monetization models
• Third-party integrations measure campaign impact, including viewability, targeting, and ad fraud, making sure advertisers will get the most out of your ad placements

✔️ Get started in 6 steps

1. Sign up - Create your account by filling in the online registration form
2. Authenticate - We review your game to ensure its compatible with our in-game ad solution
3. Integrate - Implement the Anzu SDK with your project, and create placements (assets, materials, and examples are included)
4. Sign off - Approve your implementation with our team, and we will make sure your setup follows best practices to optimize your revenue stream
5. Go live and monetize!
6. Optimize - Use Anzu’s Knowledge Base and user-friendly dashboard to track key metrics and optimize your ad placements to ensure you are getting the most out of them